LINKING DRUG MANUFACTURERS TO CANADIAN PHARMACIES
We are a niche pharmaceutical-to-pharmacy marketing firm. Over 25 years ago, we launched the initial PPS Buyers Guide, the first integrated pharmaceutical catalog for pharmacists. It provided exactly the link the two stakeholders needed. With our proprietary pharmacy database we still connect you to the most exhaustive reach to the pharmacy market in Canada through our fax blasts and direct marketing.
And now, with the release of Centrus™, we offer most commercially advanced drug centric web platform for pharmacies, and HCP. Advertise, share real-time commercial drug details, shortages, new products announcements, specials or full product catalogue all for the available 10,000 Canadian retail and hospital pharmacies to see.
Four out of five of Canada’s 32,000 pharmacists are either owners, managers, or senior staff in retail pharmacies.
Take-away: pharmacists are business decision makers
EVER EXPANDING ROLE
Nearly a third of pharmacists said the biggest change in the last 10 years is the expanded scope of their role including prescribe/adopt prescription.
Take-away: pharmacists are increasing their participation in drug decision matrix
Almost 3/4 of recommen-
dations made by pharmacists to physicians for therapeutic interchanges were accepted.
Take-away: pharmacists influence the prescribing decision cycle
REFER TO DRUG LIST PRICING
Pharmacists said they referred to brand list prices intermittently to regularly in a work week using our PPS® Buyers Guide.
Take-away: our tools are valued by pharma and is industry leader
Next, we acquired new fax technology to increase speed, throughput, and UFR quality (Ultra Fine Resolution). We also created an online fax broadcast form to provide you with better request flexibility.
Finally, we launched our largest project ever, Centrus™. We conceived, designed, and built a whole new online web based pharmacy application. It not only replaces the PPS® Buyers Guide, it offers pharmacists unprecedented access to you, your product information. Centrus™ is now available and continues to be updated.
I am Claude Mathieu, owner of ProActive Pharma Solutions® (PPS®). Seven years ago, I acquired PPS®, and began a new life chapter.
Prior to PPS®, I spent nearly twenty years at Nortel Networks' headquarter in Ottawa. From senior Project Manager during their hyper-growth period, to a career shift in software development, all leading to the highlight of my career: the marketing group for the Enterprise division.
Shortly after taking the helm at PPS®, we embarked in a complete rebranding exercise, and streamlining the core activities. We returned to our roots of marketing strictly to Canadian pharmacies.
Through R&D, we improved our proprietary pharmacy database. Now one of the most accurate, and complete available on the market. It is sure to earn you the highest ROI than any other communicator.
These are but a fraction of organisations we have partnered with, and/or currently assist in their needs to communicate directly with Canadian pharmacies be it with the PPS® Buyers Guide or anyone of our services.